Speaker

Arthur Weiss

AWARE, United Kingdom

Abstract:

This workshop will look at ways of finding competitive intelligence online that go beyond standard Google searches. The workshop will examine search engine differences, using the deep web and look at new developments for finding intelligence on line from (mostly) free sources. Participants will learn how to find seemingly impossible intelligence that can be buried within the web – including taking advantage of competitor stupidity in what they reveal on their web-sites.

Key topics:

• Discover the latest developments for finding information online using traditional (Google, Bing, etc.) and new search engines  
• Uncover ways to simplify online research and make it much more efficient and effective.
• Recognise the importance of deep-web and specialist search tools to find intelligence that won’t be found using Google.
• Learn how to examine competitor sites – for hidden material, web-strategy and comparisons with other sites.

Speaker profile:

Arthur Weiss is managing director of AWARE, specialising in competitive intelligence research, analysis and training. He is recognised as an expert on CI secondary research and has written and lectured on this and many other competitive intelligence topics. He has led highly rated CI workshops at SCIP and other events worldwide, including the Institute of Competitive Intelligence’s secondary research module. Arthur's started working on CI in 1988 while employed by D&B Europe. He left D&B in 1995 to found AWARE. In 1997 he led the world's first workshop on "Using the Internet for CI" at the International Online Information conference.

Workshops:

Competitive Intelligence Research: Creating Research Plans and using them for CI research

Competitive Intelligence Research: Finding the online information that doesn’t appear in the top 100 Google results.