Speaker

Arthur Weiss

AWARE, United Kingdom

Abstract:

This workshop looks at how to create a competitive intelligence research plan and how to identify and find potential intelligence sources and resources. The workshop examines the reasons information becomes available and how understanding these can help in gathering intelligence. Participants will look at ways of gathering research online, from internal sources and identifying potential sources for primary research, including using social media tools such as Twitter, Quora, LinkedIn, etc.  The workshop will cover the importance of understanding the intelligence question and managing user expectations on what can be found.

Key topics:

• Learn how to construct an effective research plan that can be used for all stages of a CI research project
• Recognise what can and can’t be found, and why – and use this knowledge to manage user expectations and to direct research staff
• Discover ways of finding intelligence that can’t be found using simple Google searches including specialist people search tools and using social media.
• Identify specialist people search Internet tools
• Understand how social media can be used as part of a competitive intelligence research programme

Speaker profile:

Arthur Weiss is managing director of AWARE, specialising in competitive intelligence research, analysis and training. He is recognised as an expert on CI secondary research and has written and lectured on this and many other competitive intelligence topics. He has led highly rated CI workshops at SCIP and other events worldwide, including the Institute of Competitive Intelligence’s secondary research module. Arthur's started working on CI in 1988 while employed by D&B Europe. He left D&B in 1995 to found AWARE. In 1997 he led the world's first workshop on "Using the Internet for CI" at the International Online Information conference.

Workshops:

Competitive Intelligence Research: Creating Research Plans and using them for CI research

Competitive Intelligence Research: Finding the online information that doesn’t appear in the top 100 Google results.