Speaker

Sheila Wright

De Montfort University, United Kingdom

Abstract:

Those being asked to provide input into important decisions will benefit most from this Workshop, especially those seeking insight rather than data. Delegates will be introduced to the PRESTCOM framework of Competitive Landscape Analysis and will gain experience in applying this to a case illustration. This composite model bridges the chasm between normally accepted ‘stand alone’ models of environmental, evolutionary, corporate and competitive analysis. A range of different analytical tools will be applied during this process: industry analysis, impact analysis, critical success factor analysis, asset analysis, corporate reputation analysis, product portfolio analysis, competitive positioning analysis and growth options analysis.

Key topics:

• Develop an appreciation of the roles which various analytical tools can play in understanding the competitive landscape
• Learn how to adapt and/or combine techniques for specific purposes
• Understand the purpose, unit of analysis and output measure for different analytical tools

Speaker profile:

Sheila Wright’s experience covers both corporate, consulting and educational assignments in UK, Turkey, Germany, Italy, Portugal, Belgium, France, South Africa, Spain, UAE and the USA. She has been invited to speak at many events where her views on competitive insight is sought. She has contributed to the Sunday Times’ Enterprise Network Conference Series, the Royal United Institute for Defence and Security Studies, London, and also delivered seminars on CI to the invited guests of the Chairman of Abu Dhabi University. More recently, she has been involved in the development programme for a select group of “high growth” firms.

Scientific Track:

Competitor information and its role

Workshops:

A cascade of analysis for competitive insight

Competitor analysis, profiling & Competitive Intelligence

Expert talk:

A scientific journal for the study of Competitive Intelligence